Why TV Remains the World’s Most Effective Advertising?

TV advertising dates back to the early days of television, making it one of the most established and conventional kinds of advertising. Due to its capacity to spread brand awareness and reach a wide audience, it is still a prominent advertising medium today.

One of the priciest but most successful kinds of advertising is TVC commercials. If your company is struggling or, unexpectedly, performing better than it was, it could be time to speak with a TVC advertising agency right away. For those who don’t know, TVC stands for “television commercial,” which when included in a company’s marketing strategy, is believed to be a “game changer.”

While the necessity, suitability, and financial constraints for television advertising differ from company to company and budget to budget, there are certain factors that make this type of advertising a must for all companies.

TV advertising can be an incredibly powerful and effective tool for marketing your big box or mom-and-pop store, a national brand, or a locally beloved business. It can be used to build brand awareness, drive foot traffic to your physical location, or get people to call and make appointments.

What is TV Advertising?

TV commercials that promote a brand’s idea, service, or product typically last 30 seconds. These widely distributed advertisements aim to grab viewers’ attention with a range of imaginative components, including music, sound effects, visual effects, voiceovers, and on-screen text. TV commercials are typically purchased on a cost-per-thousand (CPM) basis, which means that sponsors pay a set sum for each thousand impressions or views of their advertisement. To reach a more specialized audience, advertisers may also decide to focus on particular geographic regions or demographics.

TV advertisements, though, aren’t just 30 seconds long. Brands have a wide range of options to choose from, including content sponsorships, infomercials, product placements, appearances on lifestyle shows, and more.

The broad audience appeal of TV ads is largely responsible for their success, but it’s not the only factor. Even though it’s a major aspect, there are a number of other reasons why television advertising may be quite beneficial for any organization, including yours. Continue reading to see why your company requires TVC advertising ideas:

  • Introducing Your Brand
  • Product Demonstration
  • Eliminate or Battle Competition
  • Extension Strategy
  • Gathering Eyeballs
  • Trustworthiness of Your Brand

Have you given any thought to how TV advertising might help your company and facilitate reaching your target market?

  1. Broad Reach
    • Television still has an enormous audience. One advertisement can make a big difference. This often means reaching out to members of your target audience as well as drawing attention to your business from fresh angles. Moreover, 60% of shoppers are inclined to buy anything after watching a television advertisement.
  2. Mass Popularity
    • The most widely used source of videos globally is television. People of various ages and demographics are affected by it. Generation Z and Millennials continue to be big TV watchers. Observing how and what these younger people watch is the key to winning them over. For instance, 88% of viewers of TV do so while holding another device. For marketers, this might mean more chances to connect with your target audience and a more effective way to get them involved in your ads.
  3. Unmatched Resilience
    • TV usage is still very high even with streaming services like Netflix and YouTube. During the corona virus pandemic, it rose dramatically, with many adults viewing about 4% more TV than they did before to the outbreak. It’s conceivable that many viewers will stick to their established routines.
  4. Trustworthiness and Influence
    • Brands that consumers see on television are more likely to be trusted than those they see online. Television advertisers are perceived by audiences as offering trustworthy products and services.

The Benefits of TV Advertising

There are several advantages that TV advertising provides for companies trying to reach a large audience with their goods or services. What do the figures, however, say? This is a brief fact sheet that provides industry statistics demonstrating the worth of television advertising.

Screen Time Hours:

Twenty-two percent of Americans watch TV for four hours or more a day, compared to fifty-five percent who watch for one to four hours. The average American home has at least two TVs, according to Nielsen, which also finds that “TV remains a media mainstay.”

High Attendance at Live Events:

Did you realize that over 113 million people watched Super Bowl LVII? What about the 12.55 million people who watched the Grammy Awards in 2023? Live events continue to draw sizable crowds that present an opportunity for advertising to reach.

Interesting, Remarkable, and Convincing:

TV ads are the most watched ad style, according to CivicScience research, with 25% of US adults paying the greatest attention to them. In the meantime, viewers are 40% more likely to recall TV advertisements than mobile ones, according to MediaScience. Furthermore, according to a different survey, 13% of Gen Z and 25% of millennials believe that linear TV advertisements are very successful at persuading viewers to purchase goods or services.

Trust & Credibility:

According to TVB, local broadcast news is the most trusted source for viewers, and companies that run advertisements alongside this reliable material benefit from the same level of viewer confidence. According to another research, people are more likely to believe in and purchase from companies that run advertisements next to reliable information sources, such local TV news stations.

Community Connection:

ZenoGroup discovered that 94% of worldwide consumers believe it is crucial to interact with companies that have a meaningful purpose. Furthermore, 76% of customers claim that they are more likely to trust and stick with a firm that leads with a purpose. Brands can demonstrate their commitment to the community with local TV advertising, which includes sponsorships and teaming up with local TV stations for community events. This helps to foster trust and increase brand awareness.

Specific Targeting:

Additionally highly targeted TV advertising is available, enabling you to target particular geographic or demographic groups. This makes it easier to make sure the proper people are seeing your ads. Even better, according to a survey of Americans, 28% of them are in favor of receiving adverts that are tailored to them based on personal data.

Final Thoughts

TV is now the second most profitable advertising channel in the US thanks to the thousands of partners for whom TV advertising has proven effective and produced measurable results. Advertising validates a company’s position in the community and shows that, with the correct frequency and exposure to target audiences, your brand can also be trusted. This is especially true when placed alongside reliable local news broadcasts. Your brand may become the topic of the town by partnering with TEGNA’s exclusive content opportunities.

About Affix Films

Affix films delivers proven results through simplified multi-platform advertising solutions that connect your business to the audiences that matter most via Broadcast TV, OTT Advertising, and Digital Solutions, including Targeted Display & Retargeting,​ as well as campaign measurement ​and optimization with ​Affix films Attribution. ​Affix films stations also offer a variety of customizable content sponsorships, as illustrated above.